The Ground Game Podcast

Episode 6: Overcoming Objections and Team Building - Inside a 7-Figure Land Business

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Nov 5, 2024
Dive into the world of land investing as hosts share their recent wins, including a new subdivision project, while navigating setbacks from hurricanes. Learn about the AIOL method for overcoming sales objections, emphasizing empathy in negotiations. They're introducing TBT Shorts, offering actionable team-building strategies aimed at boosting efficiency. The discussion also uncovers common deal killers, emphasizing the importance of clear communication and defined roles to ensure successful transactions.
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ANECDOTE

Subdivision Success

  • Justin Piche successfully listed a new subdivided property near Auburn, Alabama.
  • The first four lots under contract will cover most of his bank loan.
ADVICE

Cross-Training

  • Cross-train team members to handle multiple roles.
  • This mitigates risk and creates flexibility if someone is unavailable.
ADVICE

AIOL Sales Method

  • Use the AIOL method (Acknowledge, Isolate, Overcome, Loop) to handle sales objections.
  • Acknowledge the objection's validity, isolate it, overcome it by focusing on the seller's problem, and loop back to the initial question.
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