We Are For Good Podcast - The Podcast for Nonprofits

633. Making a Movement: Mobilize with Purpose - Jon and Becky

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Jul 21, 2025

What transforms a single idea into a powerful movement? The key is a clear, emotional purpose that inspires action. Hear how innovators like Scott Harrison and Sara Cunningham built trust and sparked nationwide initiatives. Discover practical strategies to engage communities, embrace creativity, and decentralize decision-making. Learn the significance of personal storytelling in motivating collective action and overcoming barriers to participation. This heartfelt discussion offers a roadmap for turning belief into bold, transformative actions!

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INSIGHT

Belief Scales With Values

Movements begin with clear belief but thrive when belief scales into shared values.
Embedding values into actions creates authentic mission-driven motion.

ADVICE

Action Sparks Participation

Connect belief to clear, actionable steps that people can do now.
Keep first actions simple, doable, and invitational to spark participation.

ADVICE

Invite Community To Lead

Invite community to be active carriers, not just passive recipients.
Create heart-aligned invitations that foster belonging and affiliation.

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What turns a good idea into a movement? In this episode, Jon and Becky explore how purpose—when it’s clear, actionable, and rooted in emotion—becomes the driving force behind real change.

You’ll hear how Scott Harrison rebuilt trust in giving through Charity: Water, how Sara Cunningham sparked a nationwide movement with Free Mom Hugs, and how Aidan Reilly and Ben Collier launched The Farmlink Project by picking up the phone.

Through these stories, Jon and Becky share how to clarify your “why,” invite others in, and take that first meaningful step. Because movements don’t need perfection—they need purpose that moves people.

Tune in for a practical, heartfelt roadmap to turning belief into bold, inclusive action.

Learn:

How to transform personal passion into collective action
How to remove barriers preventing people from participating
Strategies for decentralizing decision-making
Embracing creativity in addressing social challenges
Using personal experiences to inspire collective action
Understand how to build trust and transparency
Gaining confidence in taking initial steps towards creating change
Recognizing the power of community-driven initiatives.

Episode Highlights

Defining Movement Fundamentals (03:44)
How to Build Community Engagement (05:45)
Learning to Overcome Trust Barriers (12:36)
Personal Storytelling as Motivation (17:19)
Innovative Problem-Solving (20:11)
Practical Movement-Building Strategies (24:11)

Episode Shownotes: www.weareforgood.com/episode/633

Episodes Mentioned:

Scott Harrison: https://www.weareforgood.com/episode/369

Sara Cunningham: https://www.weareforgood.com/episode/8

Aidan and Ben Collier: https://www.weareforgood.com/episode/300

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