Business Wars Hasbro vs Mattel - Screen Dreams | 6
Apr 8, 2019
As toy giants face the digital age, pressure mounts from screen-based entertainment. Barbie's throne is challenged by the rise of Bratz dolls, causing internal strife at Mattel. An ill-timed acquisition puts Mattel deep in the red, while Hasbro finds success with Transformers films, boosting sales. The toy wars intensify with a fierce legal battle over Bratz rights, reshaping the industry landscape. It’s a thrilling tale of innovation, rivalry, and unexpected twists in the world of toys.
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Holiday Barbie Overproduction
- Mattel overproduced Holiday Barbie in 1997 after its 1996 success.
- This led to discounted prices and reduced retailer orders, impacting sales.
Mattel's Acquisition of The Learning Company
- Mattel's sales declined in 1998, prompting the acquisition of The Learning Company.
- This acquisition, driven by a desire to appease investors, proved disastrous.
The Learning Company's Downfall
- The Learning Company acquisition was a financial disaster for Mattel.
- It lost millions daily, leading to Jill Barad's resignation and the company's sale.