Moment 17 | Why You Have To Have Uncomfortable Conversations With Clients | With Martina And Juan

In this moment, we explore the challenges Martina and Juan faced with their dream project: a significant hotel development near New York. What began as an ideal assignment quickly turned more complicated when an unexpected creative director from a partner company took control, altering the project's direction. They grappled with maintaining creative authority and the importance of assertive communication in collaborative environments. This narrative underscores the lessons learned in navigating client dynamics and the critical need to voice concerns early in the creative process.

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