The Online Course Show 120: How to Make 6-Figures from 2 Live Launches a Year (Featuring Hadar Shemesh)
Feb 25, 2020
49:25
If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents.
You can always start small.
Hadar Shemesh
Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed our conversation and I think you will too!
In This Episode, We Talked About:
- (1:35) My outsourcing update
- (4:35) What David’s been working on recently, plus a story of how he almost got shot
- (10:35) Hadar explains a key branding decision early on in her course creation process
- (12:24) How she began her online course journey with a built-in audience and validation
- (14:16) Why Hadar does live launches and how she keeps her business sustainable
- (19:06) Tips for people who choose to do live launches
- (20:55) HOW many students signed up for Hadar’s most recent launch? (Plus how she manages the launch itself)
- (22:50) Where most of her sales and traffic come from
- (25:!1) Repurposing content
- (27:21) What does Hadar’s team do?
- (28:17) How her YouTube videos are so important to her success
- (31:54) Building an audience on YouTube
- (34:11) Hadar’s advice for aspiring course creators
- (36:47) Her favorite tools
- (39:06) Thoughts on the importance of testimonials
- (41:13) Hadar’s tips for anyone considering creating an online course
- (42:52) Dave and I discuss the live launch strategy
- (45:18) A big takeaway for me from the interview
- (47:28) Running out of content - or not
- (48:38) Wrapping up
Thank you for listening in – I hope you enjoyed what you heard! We’ll be back with another episode soon.