The Dentalpreneur Podcast w/ Dr. Mark Costes 2412: Automating RCM and Killing the Paperwork Monster
Dec 30, 2025
Steijn Pelle, co-founder and CEO of Lassie, shares his entrepreneurial journey from the Netherlands to Silicon Valley, where he worked at Coinbase and Robinhood. He discusses how Lassie automates dental administrative tasks like insurance payments and billing, leading to increased revenue and reduced errors. Steijn also explores the ethical implications of AI in healthcare, arguing that it allows staff to focus on higher-value work. Plus, he reveals insights from his new book, connecting personal development with the samurai code of honor.
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Episode notes
From Patient To In-Office Worker
- Steijn Pelle discovered dentistry's paperwork problem firsthand when his dentist showed him stacks of paper EOBs and checks.
- He then worked in that practice, posting EOBs and learning the workflow before building Lassie.
Healthcare Admin Still Shockingly Manual
- Dental and medical practices still operate on 1970s-style manual admin despite being high-revenue small businesses.
- Automating RCM with AI agents can capture significant uncaptured revenue and reduce admin overhead.
Plug In Systems And Train The Agent
- Connect your PMS, bank, and insurer portals to Lassie and enable digital EOBs and EFTs to start automation.
- Train the AI together with your staff so it mirrors your practice rules for posting and write-offs.