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Martin Schori: The AI Hub Powering Innovation at Sweden’s Aftonbladet
Sep 12, 2024
Martin Schori is the Deputy Managing Editor and Associate Publisher at Aftonbladet, Sweden’s largest newspaper. He discusses Aftonbladet’s cutting-edge AI hub, which has transformed editorial workflows and enhanced reader engagement through initiatives like an EU election chatbot. Schori shares insights on analyzing gender representation in news coverage using AI and tackles the ethical challenges of integrating technology into journalism. His experience highlights the pivotal role of AI in evolving storytelling and audience interaction.
46:57
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Quick takeaways
- Aftonbladet's AI hub fosters innovation by developing tools like a chatbot for the EU elections, engaging voters and demonstrating public interest.
- Maintaining editorial control is crucial as Aftonbladet navigates AI implementation challenges while emphasizing training and audience engagement features.
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