Navigating AI: Tools, Challenges, and User Engagement

Martin Schori, Deputy Managing Editor and Associate Publisher at Aftonbladet, joins host Nikita Roy to discuss how Sweden’s largest newsroom built an AI hub, developing a wide range of innovative editorial tools, including a suite of AI-powered tools for the newsroom and a chatbot for the EU elections. As the Program Lead for the AI Hub, Schori shares the biggest wins, challenges, and key lessons from their experiments with AI in journalism.

Key topics include:

- The creation of Aftonbladet’s AI hub and its impact on editorial workflows

- How Aftonbladet used AI to engage readers with an EU election chatbot

- Analyzing coverage using AI to track gender and diversity representation

- Ethical considerations and maintaining editorial control with AI tools

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