7min chapter

Newsroom Robots cover image

Martin Schori: The AI Hub Powering Innovation at Sweden’s Aftonbladet

Newsroom Robots

CHAPTER

Navigating AI: Tools, Challenges, and User Engagement

This chapter examines the challenges of setting KPIs for AI initiatives and emphasizes AI's role in enhancing user experience through experimentation. It details the achievements of an AI Hub's innovation in editorial tools and shares practical applications of AI in daily life, showcasing its user-friendly nature.

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