Episode 057 - The Pros and Cons of Pre-orders with Joe Lallo

Joe Lallo discusses THE PROS AND CONS OF PRE-ORDERS, including the specific considerations of pre-orders on Amazon versus other platforms, whether or not pre-orders make sense for an author’s first book or for standalone novels, and things to keep in mind to avoid annoying your most faithful fans. We also talk about pricing strategies, including how to price box sets.

Joseph Lallo was educated at NJIT, where he earned a master’s degree in Computer Engineering. In September 2014 he was given the opportunity to take a promotion that would eliminate his writing time or become a full-time author. He chose the books. Since then he has written dozens of novels and novellas in genres across the science fiction and fantasy spectrum, including the international bestselling Book of Deacon series and the critically acclaimed Free-Wrench series.

In addition to writing, he helps run the Six Figure Authors podcast with Lindsay Buroker and Andrea Pearson. Past ventures have included the Science Fiction and Fantasy Marketing podcast and BrainLazy.com. In his spare time he builds pointless doodads in his ridiculously over-equipped basement workshop.