Business Movers The Missing Mogul | Three Strikes | 2
Oct 24, 2024
Robert Maxwell, a media mogul known for his aggressive tactics, shares his tumultuous journey in the competitive world of journalism. He recounts his fierce rivalry with Rupert Murdoch, ignited by deceitful negotiations in 1963. Maxwell discusses his uphill battle to dominate the British media, the chaos at Pergamon Press, and his attempt to reinvigorate Oxford United Football Club. The talk highlights his daring bid for the Mirror Group newspapers, showcasing his transformation from an ambitious refugee to a calculated mogul.
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Maxwell and Murdoch's First Encounter
- In 1963, Robert Maxwell offered Rupert Murdoch a deal to sell encyclopedias in Australia.
- Murdoch initially agreed but backed out after discovering Maxwell's dishonesty.
News of the World Takeover Battle
- In 1969, Maxwell and Murdoch competed to buy the News of the World.
- Despite a higher offer, Maxwell lost due to shareholder disapproval, fueled by his aggressive behavior and foreign roots.
The Sun Acquisition
- Maxwell attempted to buy The Sun newspaper in 1969.
- Murdoch outbid him and secured a deal with the printers' unions, gaining control of The Sun.