336 - Building Recurring Revenue through Maintenance and Growth Plans with Marc Hyde

Jul 22, 2024

Marc Hyde, a successful web designer and maintenance plan advocate, shares his inspiring journey of transforming his business into a stable source of income. He dives into how he built his maintenance plan revenue to over 30% of his income while supporting a family of eight. Marc discusses the crucial balance between maintenance and growth plans, forging lasting client relationships, and innovative marketing strategies for SEO services. His insights on community support and effective service structuring provide valuable takeaways for anyone looking to enhance their web design business.

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Intro

00:00 • 4min

Navigating Work and Personal Growth After Vacation

03:56 • 16min

Managing a Solopreneur Agency

20:20 • 7min

The Power of Community and Support Systems in Web Design

27:26 • 2min

Building Business Stability Through Maintenance Plans

29:16 • 14min

Strategic SEO Service Marketing

42:57 • 10min

Structuring Service Tiers for Effective Growth and Maintenance

52:58 • 3min

Building a Successful Newsletter Strategy

55:51 • 5min

Maximizing Recurring Revenue in Web Design

01:00:58 • 14min

Strategies for Building Recurring Revenue through Client Support

01:15:28 • 2min

Recurring revenue…the two most lovely words in web design (or any business for that matter.)

Having enough recurring income to cover my family's bills is what changed the game for me, it’s what helped get us through a 56 day NICU journey and it’s what ultimately led to me creating my first course on how to launch and sell website maintenance plans.

One of my students Marc Hyde went through that course back in 2021 and within three years, his maintenance plan is now over 30% of his business revenue. And he’s on track for well over 6-figures this year in 2024. Recurring revenue allowed him to grow his business to become profitable and stable enough to go full time and now support a wife and family of 8 kiddos.

Today, he’s on the podcast sharing exactly how he came into web design, built, launched and sold his maintenance plan to clients and now how he’s offering his new passion for SEO and marketing plans alongside his standard web design and maintenance plans.

We cover everything from:

Having a people and results-first approach to sales
How he launched and built up his recurring revenue through maintenance plans
Where to draw the line between maintenance/support and growth plans
How to build relationships with clients to retain them
How to get better referrals from current clients and more

Marc is one of the most engaged members of my community Web Designer Pro™ and is a great example of every sense of the phrase. I hope you enjoy learning from him and take from his example of putting an emphasis on creating recurring revenue through better client relationships!

It all compounds to a stable, sustainable web business very quickly.

Get all links and resources mentioned along with a full transcription at:
https://joshhall.co/336

Join me this week at Jason Gracia's (founder of Swyft Sites®) Million-Dollar Website Workshop if you're looking to offer a productized web design service where you get out of building and developing to focus on sales and marketing.

It's happening this Thursday, the 21st at NOON EST

👉 Register for free here