Today, Explained The United States is Southern now
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Sep 7, 2025 
Doug Belkin, a Wall Street Journal reporter, and Amanda Moll, a senior reporter for Bloomberg, delve into the rising popularity of Southern colleges. They discuss how Northeastern students flock to these institutions for the vibrant culture and affordability. The duo explores the unique phenomenon of 'Rush Talk' on TikTok, shedding light on the competitive and often extravagant sorority culture in the South. They also reflect on the region's evolving identity, influenced by historical cultural shifts and the dynamic presence of Southern hip hop in contemporary American music.
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Northern Students Flocked South After Pandemic
- Northern enrollment at Southern colleges surged, rising about 88% over a decade and accelerating after the pandemic.
- Doug Belkin says students saw open campuses and football games in the South and decided to consider southern schools.
Southern Tuition Often Undercuts Northeastern Options
- Cost differences make Southern public universities highly attractive to out-of-state students.
- Doug Belkin cites examples where southern offers ended up costing students far less than Northeastern options.
Football And Greek Life Drive Enrollment
- College football and Greek life act as powerful recruitment tools by creating intense campus community and spectacle.
- Belkin calls football a commercial for the university that generates a virtuous enrollment circle.
