Cultural Shifts in the 1960s South

This chapter examines the sweeping cultural and political changes in the Southern United States during the 1960s, highlighting the Civil Rights Movement and technological advancements. It discusses how states like Florida, Texas, and Georgia attracted business investments by leveraging tax incentives and appealing landscapes, while also showcasing the rise of Southern hip hop and its impact on American music. The narrative reflects on the complex identity of Southern culture, balancing pride and discomfort over the evolving appreciation of Southern aesthetics.