Making a Masterpiece with Norbert Elnar 054 | Why Your Brand Feels Off: Fixing the Disconnect Between You and Your Business
May 15, 2025
Mirjana Mandl, an independent brand designer from Munich, helps brands reveal their true self by focusing on identity over imitation. In this conversation, she discusses why many entrepreneurs feel their brands are 'off' despite polished aesthetics. Miri emphasizes the importance of personal clarity and storytelling, and shares tips for creating authentic visuals that resonate. She also tackles how faith influences design choices and offers practical advice for maintaining originality in branding, especially for those with a faith-driven mission.
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Brand Identity Before Visuals
- Many brands feel disconnected because they focus on visuals before understanding their true identity.
- Knowing your core identity helps express authentic branding that resonates deeply with people.
Brand Core: Why, How, What
- The core of your brand is why you do what you do and how you do it, not just what product you sell.
- Brands often mistakenly start with what instead of clarifying their why and how first.
Mirjana's Creative Calling Journey
- Mirjana's creative journey started in photography, then shifted from aspiring architect to brand designer through God's guidance.
- She combined her love for creativity and people in brand design, where everything finally aligned for her.