Making a Masterpiece with Norbert Elnar cover image

054 | Why Your Brand Feels Off: Fixing the Disconnect Between You and Your Business

Making a Masterpiece with Norbert Elnar

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Bridging Identity and Branding

This chapter explores the disconnect entrepreneurs face between their personal identity and their brand's public image. It emphasizes the importance of understanding core values and purpose as the foundation for effective branding, rather than focusing solely on visual elements.

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