Bankless Can Story Protocol Tokenize the $70 Trillion IP Market? | Jason Zhao
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Apr 29, 2025 In this engaging discussion, Jason Zhao, co-founder of Story Protocol, shares his vision of revolutionizing the $70 trillion intellectual property market through tokenization. He explores how blockchain can make IP liquid and accessible, potentially benefiting creators, DAOs, and big studios alike. The conversation touches on eliminating legal hurdles and reimagining ownership rights in the digital age. Zhao critiques traditional IP models and imagines a streamlined, programmable future that fosters creativity and inclusive access for all.
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IP is a Massive Inefficient Asset
- Intellectual property (IP) is a massive multi-trillion dollar asset class including copyrights, trademarks, and patents.
- Despite its value, IP remains highly inefficient and inaccessible due to complex legal processes and high costs.
Story as Decentralized IP Market
- Story Protocol acts as a decentralized marketplace connecting IP creators and licensees with transparent, programmable agreements.
- This model enables instant licensing using smart contracts, streamlining traditional costly negotiations and workflows.
Replace Lawyers with Software
- Use software as an intermediary to replace inefficient layers of lawyers and agents in IP transactions.
- Embed legal contracts into on-chain licenses to bridge legal enforcement with programmable smart contracts.