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Can Story Protocol Tokenize the $70 Trillion IP Market? | Jason Zhao

Bankless

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Revolutionizing Intellectual Property in the Digital Age

This chapter examines the complexities of intellectual property (IP) within a booming market, exploring the potential of a decentralized IP marketplace and the role of emerging technologies like AI and blockchain. It introduces the Story Protocol, aiming to modernize IP licensing through programmable contracts while addressing the challenges of traditional legal frameworks. The discussion highlights the evolving relationship between technology and IP rights, emphasizing the need for innovative solutions in an increasingly digital landscape.

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