The GaryVee Audio Experience

If You Want to Win at Marketing in 2026, Listen To This

40 snips
Dec 15, 2025
In a candid fireside chat, the speaker dives into the evolving landscape of social media marketing, emphasizing the importance of platform and culture strategies. He shares personal stories about what brings him joy, from family to garage-saling, and how early entrepreneurship shaped his career. The conversation touches on the inevitability of AI, the need for broad adoption of innovations, and effective team scaling. He encourages creators to leverage popular culture for relevance and maintain a proactive approach in business to navigate challenges.
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ANECDOTE

From Garage Sales To Internet Arbitrage

  • Gary used early internet platforms like eBay and YouTube to arbitrage supply gaps and gain attention.
  • Garage-saling taught him attention-following and drove content that resonated with growing audiences.
INSIGHT

Platform And Culture Decide Performance

  • Platform and culture (PAC) determine whether content and ads perform, not just where you post.
  • Creative strategy must match each platform's tone and features to unlock real efficiency gains.
ADVICE

Go Hard On Undervalued Platforms

  • Get aggressive with Facebook Reels, LinkedIn, YouTube Shorts and opportunistic Twitter ads now.
  • Treat YouTube as a long-tail search engine by titling Shorts smartly for future discovery.
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