Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#731 - I Built A 7-Figure TikTok Shop Product

Jan 20, 2026

Jonny Bradley, an eCommerce innovator who transitioned from Amazon to TikTok Shop, shares his journey of taking a single NMN longevity supplement SKU to a seven-figure success. He emphasizes the shift from being a product company to a content-driven brand, leveraging creator relationships for viral growth. Jonny discusses the challenges of fulfillment and cash flow management, daily content production, and strategic US market entry, highlighting the importance of adapting social media tactics for sales momentum.

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ANECDOTE

Life Crisis Sparked A Business Pivot

Jonny Bradley sunset his Amazon brands after a personal crisis that included his brother's unexpected death and his partner's misdiagnosis.
That period led him to refocus on health and longevity and ultimately launch a new supplement brand on TikTok Shop.

ANECDOTE

One SKU To Seven-Figure Run Rate

Jonny launched an NMN supplement manufactured in the UK and hit a seven-figure run rate within four months from one SKU.
They launched mid-December and reached top market position in two months.

INSIGHT

TikTok Is A Content-First Distribution Channel

Jonny treated TikTok as a content-first channel where social proof drives distribution more than listings.
He used founder-led videos to create social proof before scaling creators and affiliates.

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He quit Amazon, then launched One TikTok Shop SKU to 7-figures. Our guest breaks down content systems, creator outreach, FBT, cash flow, and scaling his product into the US.

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Jonny Bradley didn’t “quit Amazon” and disappear. He rebuilt from scratch on TikTok Shop and took one SKU to a seven-figure run rate. After years of selling on Amazon (and using Helium 10 for keyword research, review insights, and day-to-day optimization), he intentionally sunset his Amazon brands following a life-changing personal season, then leaned into a new mission: health and longevity. The twist? He didn’t launch the traditional way with Amazon-first or Shopify-first. He went straight into TikTok Shop, where distribution is driven by content, not listings.

The core lesson for sellers: on TikTok, you’re not a product company, you’re a content company that monetizes through a product. Jonny explains how they started with founder-led content to create social proof (because creators won’t care about you at zero), then “pattern-broke” with a hook that flipped what everyone else was doing in the niche: instead of “I took NMN for 30 days and feel amazing,” he led with “I’ve been taking NMN for 18 months and I’m sick…” (sick of the shady industry). That approach drove views, comments, and a reply-to-comments content loop that turned into shoppable videos, while a handful of high-performing affiliates helped accelerate momentum.

Scaling brought real-world seller headaches: inventory, cash flow, and fulfillment. They moved from a 3PL to FBT (Fulfilled by TikTok) as soon as possible and managed growth with tight reorders and aggressive cash flow cycles. Jonny also shares an underrated edge: treating creators like partners, not disposable traffic with WhatsApp groups, direct support, and small gestures that build loyalty in a space where creators can promote your competitor tomorrow. Now he’s applying the same playbook to a US launch from zero, proving this isn’t “TikTok luck”, it’s a repeatable system Amazon sellers can learn from.

In episode 731 of the Serious Sellers Podcast, Bradley and Jonny discuss:

00:00 - Quit Amazon, Build 7-Figure TikTok SKU
00:24 - Jonny Bradley’s Backstory
02:12 - Job Lessons and Brand Mindset
05:22 - Early Amazon Wins and Differentiation
08:48 - Using Helium 10 For Amazon Growth
10:24 - Why He Sunset Amazon
12:12 - Pivot To Longevity and Choosing NMN
16:17 - TikTok Launch: 1 SKU To 7-Figure Run Rate
24:24 - TikTok Isn’t Set-And-Forget
25:00 - “We’re A Content Company” Reality
29:12 - Creator System: Samples and 50–70 Videos/Day
32:09 - US Expansion Plan: Social Proof, Ads, and Affiliate