ACQ2 by Acquired

Italic & a New Era of Online Retail

Jan 6, 2022
Jeremy Cai, CEO of Italic and former COO of Fountain, dives into the innovative approach of his company that connects high-end manufacturers directly with consumers. He discusses how this model disrupts traditional retail by eliminating brands, allowing manufacturers to market their own products. The conversation also touches on the evolution of membership models in e-commerce, the impact of digital tools on manufacturing, and the challenges of navigating relationships in a rapidly changing market.
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ANECDOTE

Jeremy's Background

  • Jeremy Cai founded Italic and previously founded NotPot and Fountain.
  • He was also a Thiel Fellow in 2015.
ANECDOTE

Missed Crypto Opportunity

  • Vitalik Buterin once emailed Thiel Fellows suggesting they buy a presale cryptocurrency.
  • Most fellows, regrettably, didn't buy.
INSIGHT

Italic's Model

  • Italic is a managed marketplace connecting high-end manufacturers directly with consumers.
  • It empowers manufacturers with tools like fulfillment, payments, and creative services.
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