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Italic & a New Era of Online Retail

ACQ2 by Acquired

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Navigating Traditional Manufacturing in a Digital World

This chapter explores the challenges of sourcing from high-end manufacturers who resist digitization, relying on traditional practices. It highlights the struggle to establish relationships with these manufacturers while discussing the implications of e-commerce on their operations. Additionally, the conversation addresses the impact of consumer awareness, legal aspects of advertising, and the evolving dynamics of retail, particularly the rise of the C2M model.

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