Everyone's favorite guest, Nick, joins Ray on the podcast today to discuss how popular culture's conception of fitness is exactly backwards. Listen and nod in agreement, or angrily share your misunderstandings in the comments. 01:57 - Argument for Starting Strength 05:33 - Adaptions are specific to the stress that you apply 08:03 - How do adaptations carry over into life? 09:58 - Guiding people through the most optimal way to improve performance 17:02 - Where should you spend your time and energy to benefit everything else? 18:48 - People have preconceptions 21:00 - Process-oriented solution to a common misconception 32:09 - High levels of conditioning are specific to the activity that you're doing 36:42 - Most people have their priorities backward 45:08 - Progress that can be measured 47:53 - We are selling improved capability 56:55 - Two types of coaches that aren't ideal 58:54 - How to guide clients when things get hard 01:05:54 - Starting Strength Gyms is getting a new website