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Marketing Made Simple
#135: Michael Hyatt—The Secret to Setting Better Goals (And Actually Achieving Them!)
Jan 10, 2024
39:04
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Michael Hyatt, expert in goal-setting, shares his expertise on effective goal setting. Learn about setting realistic goals, completing the past, evaluating trade show marketing, designing the future using the SMARTER acronym, and creating smarter and more exciting marketing goals.
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Quick takeaways
- Setting specific, measurable, actionable, risky, time-bound, and exciting (SMARTE) goals is crucial for success.
- Reflecting on past experiences, learning from them, and overcoming limiting beliefs are key to setting better goals.
Deep dives
Avoiding Goal Setting Mistakes
Setting realistic goals is important to prevent setting unrealistic expectations and feeling overwhelmed. It is essential to set specific, measurable, actionable, risky, time-bound, and exciting (SMARTE) goals. By following the SMARTE framework, goals can be challenging but attainable. It is also crucial to complete the past and not let previous failures define future success. Reflecting on past experiences and learning from them helps in setting better goals. Identifying and overcoming limiting beliefs is essential for effective goal setting. Additionally, understanding one's why, the purpose behind the goals, provides motivation and direction. Finally, executing a well-planned action plan is crucial for goal achievement.
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