Episode 758: Should You Start a Digital Product-Based Business in 2025?

May 5, 2025

Is the digital product landscape truly saturated? Discover the exciting shift from mere saturation to market sophistication in digital entrepreneurship. The growing online education market offers immense potential as authenticity and personal branding become crucial. Learn how effective storytelling can elevate your digital products beyond generic content. Also, explore the transformation of selling content into creating significant experiences for your audience. This is the time for aspiring entrepreneurs to launch their ideas!

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INSIGHT

Market Sophistication, Not Saturation

Market saturation is an experience rooted in scarcity, which is an illusion.
The real phenomenon today is market sophistication, not saturation.

ADVICE

Avoid Easy Shortcuts

Avoid seeking out anything easy as it often leads to the longest path.
Building a sustainable digital product business requires commitment beyond shortcuts.

INSIGHT

Five Levels of Market Sophistication

Markets pass through five levels of sophistication from unaware to identity-based.
The highest level demands focusing on who you are as a leader, not just on product features.

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Are you hearing things like the digital product landscape is too crowded, or it’s “saturated”? Maybe you’re left wondering if it's even possible to launch something successful in 2025 and beyond? Today, I answer these questions and dispel some big myths that are being shared right now, as I unveil the real shift that’s happening in the digital space.

In this episode, I break it all down and show you how what is happening in the market isn’t saturation, but it’s sophistication. A new era for digital product-based businesses is here, and hopefully this inspires you either to get clarity on what you're here to do, or it provides a little nudge to just launch and put your stuff out in the world!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it’s only available until May 28th.

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.

In this episode you’ll hear:

The crucial difference between market saturation and sophistication, and how to navigate an increasingly informed audience
My advice for avoiding the allure of taking the “easy” route, especially when it comes to building a sustainable digital product business
What to understand about the new age we are entering, where your personal brand, leadership, and authenticity are key
Why simply creating content isn't enough anymore and how to build an experience that truly resonates with your audience

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/758