17. Non-Technical Founders Don’t Need to Code

As a non-technical founder, you don’t need a technical co-founder, but you do need a web of tech experts to advise you.

Learning to admit that you don’t have all the answers is a far more useful skill for non-technical founders than learning to code. “Put those engineering books aside and make sure you’ve got the strength to be vulnerable. That’s the most important thing,” says Alexandra.

Working with an outsourced product team can be a great way to build your business. Alexandra worked with Goody Labs at Triptease and recommends them.