Money Lab

Brainstorming Better Social Media Posts

7 snips
Feb 26, 2025
Discover innovative ways to promote products on social media without coming off as too commercial. Learn how to foster authentic connections through engaging content, like memes and live Q&As, specifically for a pool education brand. Explore the dynamics between live and recorded sessions, and how they can enhance audience interaction. Delve into effective strategies that prioritize meaningful engagement while offering creative content formats, ensuring your approach is both captivating and genuine.
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INSIGHT

Targeted Content Outperforms Generic Summer Vibes

  • Generic social posts feel like ads and fail to target real pool owners.
  • Niche, targeted content that signals "this is for pool owners" drives higher engagement.
ADVICE

Stick To A Consistent Reel Format

  • Keep a consistent reel style that targets pool owners to boost views per follower.
  • Scale frequency and keep the same format to multiply average views as you grow followers.
ADVICE

Don't Post Walls Of Text As Excerpts

  • Avoid posting long book excerpt images that become walls of text while scrolling.
  • Don’t expect book-cover excerpts to perform unless they’re repackaged visually for instant scroll-stops.
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