How I Built This with Guy Raz How I Built Resilience: Songe LaRon of Squire
Jul 23, 2020
Songe LaRon, Founder of Squire, discusses his journey in revolutionizing the barbershop experience through technology. He shares insights on helping barbershops adapt to the COVID-19 pandemic with modern solutions. The conversation covers challenges faced by black entrepreneurs and the importance of resilience in navigating financial crises. Songe emphasizes building strong teams and maintaining connections in a remote work environment. He aims to inspire young black graduates to pursue entrepreneurial ventures despite the hurdles.
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Squire's Origin
- Songe LaRon and Dave Salvant, friends from law and business school, brainstormed entrepreneurial ideas.
- They realized the barbershop experience hadn't changed in decades, inspiring Squire.
Selling Squire to Barbershops
- Sell the software's benefits: easier lives, time saved, increased earnings.
- Target card-accepting shops, as cash-only shops might resist change.
Pandemic's Impact on Barbershops
- Barbershops, serving half the population for grooming, were considered fail-proof.
- The pandemic showed even resilient businesses can be affected by unforeseen events.