This Week in Digital Marketing Importance of Niching Down w/ Ryan Stewart on EP42 of TWIDM
Aug 22, 2023
Ryan Stewart, SEO vet, joins Jacky Chou and James De Lacey for a casual chat. They discuss Ryan's unexpected journey from the shoelace biz to running a niche-focused agency. Topics include consulting tips, lead gen, and client relations. Get insights on niching down in digital marketing and the benefits of specializing in specific industries like law firms. Learn about effective sales strategies, the different models in digital marketing services, and the challenges faced by law firms in advertising. Plus, discover how to sell high ticket services through video marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
From Shoelace Company to Ecommerce Success
03:16 • 6min
Niching Down in Digital Marketing
08:48 • 7min
The Importance of Niching Down and Solving Problems for Specific Clients
15:27 • 11min
Sales Strategy and Process
26:33 • 5min
Sprint Model vs Retainer Model in Digital Marketing Services
31:26 • 11min
Exploring Pay Per Lead vs Pay Per Click Advertising and Challenges for Law Firms
42:50 • 3min
Selling High Ticket Services Through Video Marketing
45:56 • 4min