Run the Numbers Preparing for Google Zero
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Jun 21, 2025 The discussion centers on the drastic changes in search technology driven by AI, highlighting the repercussions for content creators. There’s a spotlight on ethical challenges linked to uncredited content and the need for innovative strategies in digital publishing. As Google’s influence wanes, the conversation emphasizes community engagement and diverse revenue models as essential for survival. It’s a call to action for businesses to rethink their approach amid this evolving digital landscape.
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Google AI Using Creator Content
- CJ Gustafson shares his frustration when Google AI started summarizing his content and putting his own article lower in search results.
- He feels Google is using creators' work against them without proper attribution.
SEO’s Traditional Deal is Ending
- The traditional SEO agreement where content creators benefit from Google referrals is breaking down.
- Now Google synthesizes and displays content directly, bypassing visits to the original site.
AI as Influential Third Party
- There is a strategic incentive for companies to have their content included in AI chatbots to influence buyers.
- AI summaries serve as neutral third-party endorsements, favoring companies included in training data.