XL Legal Using LinkedIn to Become a Recognized Thought Leader with Jay Harrington
Jun 7, 2023
Jay Harrington is a prominent business coach and strategist focused on helping lawyers enhance their practices. He shares invaluable insights on leveraging LinkedIn for thought leadership, emphasizing its role in attracting clients. Discover the importance of creating original content over sharing links, and learn strategies for consistent posting and engaging with audiences. Jay also discusses generating content ideas and the benefits of starting small while building a professional presence on LinkedIn.
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Content Visibility
- Publish content where your target market is active, like LinkedIn.
- Avoid solely relying on law firm websites, as clients may not frequent them.
Website vs. LinkedIn Reach
- Jay Harrington's website receives a few thousand views monthly, with individual articles getting 200-300 views.
- His daily LinkedIn posts reached over 10 million impressions last year, demonstrating the platform's broader reach.
Optimizing LinkedIn Content
- Share original content directly on LinkedIn for increased visibility.
- While sharing links to external content is acceptable, prioritize native LinkedIn posts.
