Agency Forward 092 David Hoos: Why Dev Founders Distrust Marketing and How to Fix It
Hey everyone, today I'm joined by David Hoos.
David is a marketing consultant who specializes in helping dev agencies build and execute marketing strategies that actually resonate with technical founders.
With a background that bridges both worlds—his mother an English teacher, his father a software engineer—David cut his teeth at a conversion optimization agency before advising dev shops on positioning and growth. He's built a reputation for translating marketing speak into language that engineers actually trust.
I wanted to have David on because most dev agency founders hate marketing—and for good reason. David understands why and knows how to fix it. I also appreciate his thoughts on LinkedIn, so you should give him a follow there.
In this episode, we discuss:
- Why dev founders distrust marketing
- Positioning beyond programming languages
- Marketing that elevates rather than erodes reputation
- And more...
You can learn more about David on LinkedIn.
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