
Agency Forward 092 David Hoos: Why Dev Founders Distrust Marketing and How to Fix It
Hey everyone, today I'm joined by David Hoos.
David is a marketing consultant who specializes in helping dev agencies build and execute marketing strategies that actually resonate with technical founders.
With a background that bridges both worlds—his mother an English teacher, his father a software engineer—David cut his teeth at a conversion optimization agency before advising dev shops on positioning and growth. He's built a reputation for translating marketing speak into language that engineers actually trust.
I wanted to have David on because most dev agency founders hate marketing—and for good reason. David understands why and knows how to fix it. I also appreciate his thoughts on LinkedIn, so you should give him a follow there.
In this episode, we discuss:
- Why dev founders distrust marketing
- Positioning beyond programming languages
- Marketing that elevates rather than erodes reputation
- And more...
You can learn more about David on LinkedIn.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.
This is a must-have for agency owners and operators.
Get the Agency Profit Toolkit for free now!
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
