The Game with Alex Hormozi

17. Attraction Offer. Free Presentations. | $100M Lost Chapters Audiobook

12 snips
Nov 14, 2025
Discover how effective presentations can convert potential buyers by educating them and capturing attention. Learn about timing offers for maximum motivation and explore different free presentation formats like masterclasses and challenges. Dive into the benefits of five-day challenges and strategic summits for boosting conversion rates. Alex discusses addressing common limiting beliefs in presentations to drive sales, and summarizes how longer engagements can build trust for high-ticket offers.
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ADVICE

Use Free Dinners To Funnel Sales

  • Run a free dinner presentation of 60–90 minutes, cover value, then present a lower-priced offer covering costs.
  • Benchmark converting ~25% to the low-ticket and ~33% of those to a higher-ticket appointment.
ADVICE

Masterclass For Remote Conversions

  • Host a free 90-minute masterclass remotely to break core beliefs and give value, then pitch an offer.
  • Aim to convert about 10% of attendees on the call when presenting the offer.
ADVICE

Five-Day Challenge To Warm Cold Traffic

  • Run a free 5-day challenge with daily 60–90 minute live sessions, then make the main offer on day five.
  • Use it to convert cold traffic affordably and benchmark 2–5% conversion for most niches.
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