76. How Jerry Dugan turned his stagnant show into a Top 1% podcast
Sep 4, 2023
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Jerry Dugan shares his journey in podcasting, including his motivation, challenges, and strategies for growth. He discusses leveraging SEO and Capshow for podcast success, building relationships with the audience, and generating word-of-mouth referrals.
Understanding the audience and refining content is crucial for podcast success.
Leveraging SEO, guest appearances, and word-of-mouth referrals are key strategies for podcast growth.
Deep dives
Jerry Dugan's Story: Eight Years of Podcasting with Slow and Steady Growth
Jerry Dugan shares his podcasting journey, spanning eight years, and how he has maintained steady growth despite initial stagnation. He started podcasting as a way to showcase his speaking skills and connect with his audience, starting with a family time Q&A show and later co-hosting Beyond the Rut. Jerry struggled with writing show notes, but with the help of CapShow, he improved his written content, saved time, and was able to focus on other projects like writing a book and releasing a second episode per week. With the use of Podmatch and guest appearances on other shows, Jerry saw a significant increase in downloads, attracting new listeners, and growing his email list. He also found success in leveraging word-of-mouth referrals by nurturing a community of friends and actively sharing his episodes with them.
Jerry's Tips: Leveraging SEO, Guest Appearances, and Word-of-Mouth Referrals
Jerry shares his top tips for podcast growth, starting with leveraging SEO through improved show notes using keywords and phrases to align with the audio content. He utilized CapShow to generate catchy titles and relevant content quickly, saving him time and allowing him to focus on creating a second episode per week and writing a book. Jerry also emphasizes the importance of guest appearances, leveraging platforms like Podmatch to find relevant shows and build relationships with hosts for collaborative opportunities. By consistently participating in guest appearances, Jerry has seen a significant increase in downloads and website visits. Lastly, Jerry highlights the role of word-of-mouth referrals, both by asking his audience to share his episodes and building a community of dedicated friends who actively promote his podcast to their networks.
Jerry's Email Strategy and Building a Word-of-Mouth Community
Jerry discusses his approach to emails, using CapShow to improve subject lines, create engaging content, and provide value to his audience. By having captivating subject lines, scannable content, and including Gifs, Jerry has seen an increase in open and click rates. He also nurtures a community of close friends who provide regular feedback on his episodes and share his content with their networks. These close relationships have helped Jerry develop an unofficial community and generate word-of-mouth referrals, further contributing to his podcast growth.
Jerry's Free Audio Book and Final Thoughts
Jerry shares a free audio book offer for his book on designing a fulfilling life in faith, family, and career. He encourages listeners to grab the audio book, showcasing his expertise and the knowledge he shares on his podcast. Jerry's growth journey demonstrates the power of persistence, leveraging SEO, guest appearances, and word-of-mouth referrals, along with the benefits of using tools like CapShow to streamline content creation and save time. He emphasizes the importance of providing value, forging connections within the podcasting community, and never faltering in pursuing one's passion for podcast growth.
Learn how Jerry transformed his reluctant beginnings to a Top 1% podcast, from his journey of perseverance through the challenges of sharing his authentic voice and experiences to ultimately find success by understanding his audience and refining his content.
Check out the full show notes here: https://www.winthecontentgame.com/76
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