Freakonomics Radio 499. Don't Worry, Be Tacky
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Apr 7, 2022 Flora Yukhnovich, a British art superstar celebrated for her Rococo-inspired paintings, joins economist Steve Levitt to discuss the joy of embracing the 'tacky' in culture. They explore how recognizing the déclassé can promote personal expression and enjoyment. Flora shares her journey from traditional portrait painting to finding joy in her unique style. The conversation also touches on how unconventional approaches in both art and sports, like the ABA's influence on basketball, can challenge established norms and reveal deeper truths about society.
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Flora's Art Journey
- Flora Yukhnovich, from rural Norfolk, UK, studied graphic design before pursuing her passion for painting.
- Initially aiming to be a portrait painter, she found herself drawn to the work of established artists like Auerbach and Freud.
Art Hierarchies
- In art, hierarchies of value determine what's 'high class' or 'déclassé'.
- Critics and tastemakers shape these hierarchies, influencing how art is perceived and judged.
Embracing the Déclassé
- Seeking playfulness in her art, Yukhnovich turned to Disney cartoons and wallpaper designs.
- She also rediscovered Rococo painter Fragonard, whose work was deemed 'kitsch' and 'chocolate boxy'.
