The Creator Passport Podcast Episode 135: What We Wish We Knew Before We Launched a Digital Product
Building the product is the easy part.
Selling it, delivering it, and supporting the people who buy it? That is a completely different job, and nobody posts about it.
In this episode, we are pulling back the curtain on our own launches and sharing the six lessons we wish someone had told us before we launched our first digital product. Since 2021 we have sold everything from a photography ebook and travel guides to a low ticket membership and our high ticket coaching program, The Creator Passport, and we have made just about every mistake on this list ourselves.
In this episode, we cover:
- Announcing is not selling. Why your launch does not end at the announcement, and why you have to go find your buyers in the DMs, on Stories, and everywhere else, even when it feels uncomfortable.
- The sale is the starting line. The fulfillment, onboarding, and quick first win your buyers need, plus the support work nobody warns you about (including the classic .con instead of .com email typo).
- Cheap tech costs you more. How our custom-built website crashed in the middle of our second launch, and how a frozen webinar chat quietly killed our sales energy.
- Rehearse your tech like it is already launch day. Test purchases, test mode traps, ManyChat run-throughs, and tracking every link before you promote anything.
- Coaching is a different job than creating. Why most client problems are not tactical, and how to guide people to the answer instead of just giving it.
- Low ticket means high volume. What it actually takes to sell a low priced product, why high ticket is a proximity game, and why we are glad we started small.
This episode is brought to you by GoHighLevel, the all-in-one platform we recommend to every one of our students. Landing pages, email, checkout, messaging, and follow-ups all live in one place, and their AI builder can build a landing page in minutes. Use the link in these show notes to get 30 days completely free, more than enough time to set up your sales page, your freebie, and your emails for your first launch. Our tip: watch their onboarding videos and book one of their free specialist calls so you never feel overwhelmed.
LINKS:
Start your free 30-day GoHighLevel trial: http://gohighlevel.com/thecreatorpassport
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