The Hustle Daily Show How to grow your small business in 2025
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May 13, 2025 Maha Aboulenein, an insightful entrepreneur and writer, shares her expertise on scaling small businesses in today's challenging economy. She discusses how leveraging AI and personal branding can strengthen customer connections and drive growth. The importance of storytelling emerges as a vital strategy—illustrated by a local shop run by two sisters that leverages their personal journey to engage customers. Maha emphasizes that a solid reputation is not just an asset but a daily commitment essential for success.
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Small Businesses Are Economy's Heart
- Small businesses form 99% of US businesses and employ half the workforce.
- They're the economy's heart and need to succeed for the economy to thrive.
Leverage AI and Storytelling
- Use AI tools to scale, improve efficiency, and automate tasks in your small business.
- Focus on storytelling and adaptability to build trust and quickly adjust to market changes.
Storytelling Builds Trust
- Tell your story actively to build trust and connect with customers.
- People follow people, not companies; personal branding creates credibility and customer love.