Music Ally Focus Music Streaming in 2025 – what's the value of music today; and what do superfans want?
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Mar 27, 2025 
Stuart Dredge, Music Ally’s Head of Insight, dives into the future of music streaming and its value on digital platforms. He highlights the growing frustrations around subscription pricing and ad-supported services that undervalue music. Dredge discusses the evolving expectations of superfans, emphasizing their need for enhanced engagement and community features from streaming services. He advocates for innovative solutions to connect artists and dedicated listeners, exploring the revenue potential within this passionate audience.
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Music Undervalued Versus Video
- Music streaming subscription prices have increased much less than video platforms like Netflix over the last decade.
- This suggests music might be undervalued compared to other digital entertainment services.
Music Value Reset by Piracy
- People have been conditioned to expect very low-cost or free access to music due to piracy and online availability.
- This makes it hard to convince users to pay significantly more for music streaming subscriptions.
Free Tier Monetization Challenge
- The real concern for the music industry now is the low revenue generated from free ad-supported tiers.
- Subscription prices are gradually rising, but free tiers are not yet monetized effectively.