the neelhome show Personal Branding Is About To Change Forever - w/ Gisele Ugarte
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Dec 18, 2025 Join Giselle Ugarte, a national speaker and personal branding expert, as she unravels the secrets to building a conversion-focused personal brand. They dive into the shift from seeking significance to making meaningful contributions and the value of collaborative relationships. Giselle emphasizes the importance of storytelling through pinned carousels and connecting with your audience on a personal level. She also shares strategies to translate influence into clients and the vital pillars of engaging content. Get ready to elevate your brand!
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Contribution Beats Significance
- Giselle reframes 'standing out' from chasing significance to focusing on contribution that solves real problems.
- Authenticity comes from being connected to your mission, not external validation.
Create Proximity, Not Just Content
- Do create proximity: host in-person events, live conversations, and community, not just online content.
- Use DMs, comments, and one-to-one outreach to convert consumption into real relationships.
Make Conversations Your Metric
- Engage deliberately with target people: comment, react to stories, and open DM threads to start conversations.
- Track conversations as a metric instead of vanity metrics like post counts or views.
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