The Thoughtful Entrepreneur 2178 - Connecting Consumers with Exceptional Service and Discovering Daisy's with Hagan Kappler
Unlocking the Future of Smart Home Technology: Insights from Hagan Kappler, CEO of Daisy
In this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Hagan Kappler, the founder and CEO of Daisy, a company on a mission to redefine smart home and small business technology services. Hagan shares how Daisy is creating a national brand in an otherwise fragmented industry—one that offers not just installation, but also consistent, long-term support.
Whether you're a consumer seeking a better smart home experience or an entrepreneur interested in franchise ownership, this conversation uncovers the technology trends, business models, and growth opportunities shaping the future of connected living.
Redefining Smart Home Services Through Standardization and Support
As the smart home market continues to expand—now exceeding $30 billion in the U.S. alone—it still faces serious fragmentation. Many technology contractors are small, local operators with deep product knowledge but limited business infrastructure. Hagan Kappler launched Daisy to solve this problem by offering a platform where talented installers can operate under one cohesive, national brand with the support they need to scale.
Daisy provides solutions ranging from home audio and visual systems to smart lighting, security, motorized shades, and fully integrated control panels. But what truly sets Daisy apart is their ongoing commitment to service. Unlike typical one-off installations, Daisy ensures homeowners, builders, and property managers receive continual updates, maintenance, and training—maximizing the longevity and effectiveness of their smart systems.
For small business owners, Daisy’s franchise model opens doors. Entrepreneurs can either start a new operation, convert an existing business, or acquire a company, all while receiving centralized support in operations, marketing, customer service, and technology. It’s a win-win: customers enjoy trusted expertise, and franchisees get to grow under a brand backed by national reach.
About Hagan Kappler
Hagan Kappler is the founder and CEO of Daisy, the first national brand in smart space installation and services. Previously, she served as CEO of Threshold Brands, leading nine service businesses across 550+ locations. Hagan has held leadership roles with ServiceMaster Clean, Merry Maids, and Ingersoll Rand/Trane, and began her career at McKinsey & Company and Goldman Sachs. She also helped launch Starbucks Blonde Roast. Hagan holds a bachelor’s in history from Williams College and an MBA from the University of Virginia’s Darden School. She lives in Newport Beach, CA with her four children.
About Daisy
Daisy is redefining smart home and business technology with a comprehensive, customer-first approach. By combining expert installation with long-term service, Daisy offers audio-visual, lighting, security, and automation solutions tailored to every client. Franchise partners benefit from marketing, HR, customer support, and operational tools that make running a tech business easier and more profitable. Learn more at joindaisy.com.
Links Mentioned in this Episode
Key Episode Highlights
- How Daisy fills a major gap in the smart home market by providing both installation and ongoing service
- The opportunity for small business owners to scale through Daisy’s national franchise model
- Why the smart home industry—despite its size—has lacked standardization and how Daisy is changing that
- How emerging protocols like Matter and Thread are pushing the industry toward greater interoperability
- What potential franchisees can expect in terms of onboarding, support, and ROI
Conclusion
Hagan Kappler’s vision for Daisy goes far beyond simply installing smart devices—she’s building the connective tissue of an industry ready for transformation. With a scalable franchise model and a service-first mindset, Daisy helps consumers enjoy smart technology the way it was meant to be: secure, seamless, and supported.
Whether you’re a tech-savvy homeowner or an entrepreneur ready to lead the smart home revolution, Daisy is shaping the future of this fast-growing sector. Don’t miss this inspiring conversation filled with real-world insights and future-forward thinking.
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