176. From Stereotypes to Synergy: Communicating Across Generations
Dec 31, 2024
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Bob McCann, Director of UCLA's Leadership Communication Program and expert in intergenerational dynamics, shares his insights on age diversity in the workplace. He emphasizes that fostering connections between generations can greatly enhance organizational success. McCann explores innovative strategies like reverse mentoring and shadow boards, highlighting how they drive collaboration and innovation. Additionally, he discusses the overlooked importance of age diversity in DEI initiatives, advocating for a shift towards meaningful intergenerational engagement for better outcomes.
Creating meaningful connections across generations enhances workplace collaboration and drives innovation by leveraging diverse perspectives and experiences.
Organizations must prioritize age diversity in their DEI initiatives, implementing practices like reverse mentoring to foster inclusive environments.
Deep dives
Understanding Generational Diversity in the Workplace
Workplaces today encompass up to six generations, each with distinct experiences and characteristics. Engaging these diverse age groups can lead to improved outcomes and a more inclusive environment. The definition of a generation can vary, typically spanning 20 to 30 years, or being shaped by significant historical events. This diversity brings valuable lessons and insights, but understanding and leveraging these differences is critical for organizations striving for effective communication.
Strategies for Promoting Age Diversity
Organizations should actively include age diversity in their diversity, equity, and inclusion initiatives, much like they do with gender or ethnicity. Simple practices, such as using inclusive images on company websites and implementing anti-bias training, can make a significant difference in perceptions of older workers. Additionally, fostering intergenerational mentoring and creating diverse teams can enhance workplace interactions and break down stereotypes. Research has shown that organizations that embrace age diversity often experience improved morale and productivity.
Enhancing Communication Across Generations
Quality interactions between different age groups in the workplace are crucial for overcoming stereotypes and fostering collaboration. Initiatives like shadow boards, where younger members observe senior leadership, and reverse mentoring allow for productive exchanges of knowledge and experience. Organizations should focus on creating environments that encourage meaningful conversations, ensuring all voices are heard during discussions. This approach not only dismantles misconceptions but also values the unique contributions of each generation.
Age diversity and cross-generational synergy can transform an organization.
Most of us know age diversity matters in the workplace. But according to UCLA’s Bob McCann, we're thinking about it all wrong: it's not just about having different generations present — it's about creating meaningful connections between them.
As director of UCLA's Leadership Communication Program and founder of the McCann Group, McCann has spent years researching intergenerational workplace dynamics. With four to six generations now working side by side, he says there’s never been a better time to create synergies between the old and the young.
"There's a tremendous opportunity for meeting and interacting with people who are different than you, for increasing a variety of potential outcomes in business in a positive way, if we can maximize our intergenerational engagement," he says. His research reveals that while many organizations focus on gender and ethnic diversity, age diversity often gets overlooked in DEI initiatives — despite its crucial role in workplace success.
In this episode of Think Fast, Talk Smart, McCann joins Matt Abrahams to discuss how organizations can move beyond superficial age diversity to create meaningful cross-generational connections. From reverse mentoring programs to shadow boards, they explore practical ways leaders can harness the power of generational difference to drive innovation and collaboration.