IT’S JUST COFFEE! How KeepCup is fighting waste with founder | ABIGAIL FORSYTH!
Ever wondered who started the reusable coffee cup revolution? We’re chatting with none other than Abigail Forsyth, the Co-Founder and Managing Director of KeepCup.
In 2007, after introducing reusable soup mugs at her café, Abi and her brother decided to create their own reusable coffee cup. The now-iconic KeepCup is found in over 75 countries, diverting millions of disposable cups from landfill every day.
In today’s episode, Abi schools Rohan and Kirk on the environmental impact of single-use cups. But here’s the big question: How do you run an eco-friendly business while still selling products? Wouldn’t the most sustainable option be no takeaways at all? We dive into the unfair blame placed on consumers when it comes to waste, and shift the focus toward the larger players (I’m looking at you Amazon).
Plus, we explore adding surcharges to single-use cups, the impact of COVID on coffee culture, and the deflating social mood towards eco-friendly products (just let us die).
Oh, and Abigail’s latest venture? Well, we may have to bleep that out!
We also touch on the boys’ personal gripes—like Myki inspectors and people who order coffee while wearing headphones. Oh, and we always make time for a bit of Seinfeld talk, along with the mysterious disappearance of Kirk’s Darth Vader KeepCup.
In coffee news: Chinese coffee giant Luckin Coffee has just opened its 20,000th store, doubling its locations in just over a year. And El Salvador’s President, Nayib Bukele, has launched a high-end coffee brand called Bean of Fire. Random? We think so too!
There’s so much more but you're just going to have to listen to find out.
If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day; It's Just Coffee!
Huge thankyou to Abigail for such a great conversation.
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