247: The SEO Effect within Listings, with Jonathan Best

Listings aren't just names, addresses, and phone numbers anymore. They now have a SEO effect. Jonathan Best, Uberall's new Chief Revenue Officer, is our guest this week on the Conquer Local Podcast. Our audience can't get enough insight into how to sell the value of consistent listing data for a local business. Jonathan explains that Listings now need to include voice search capability and how that is impacting things like how it integrates into online reputation. The standard "Can I find you?" is now very closely matched with, "Can I trust you?" Jonathan Best is responsible for all revenue generating functions of the location marketing leader. Prior to Uberall, he was Senior Vice President and General Manager for Europe and Africa at Kony Inc. Earlier in his career, Jonathan served in various sales leadership roles at SAP, Oracle and a range of start ups. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij