The Daily

A Movement to Fight Misinformation... With Misinformation

Feb 9, 2022
Peter McIndoo, founder of the Birds Aren't Real movement, brings a unique twist to the discussion on misinformation. He shares how this satirical conspiracy has become a cultural phenomenon, especially among Gen Z, highlighting its absurd premise that birds are government drones. The conversation dives into how humor can combat loneliness and engage communities, providing a space for connection through shared absurdity. McIndoo also reflects on the implications of such movements in today’s digital age, blending comedy with social commentary.
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ANECDOTE

Birds Aren't Real origin

  • Peter McIndoo, a 23-year-old college dropout, created Birds Aren't Real after a breakup.
  • Initially, it was a spontaneous act at a protest, writing "Birds Aren't Real" on a poster.
INSIGHT

Viral Growth

  • Birds Aren't Real gained traction through social media and word-of-mouth, becoming a viral phenomenon.
  • Peter McIndoo and friends leaned into the joke, creating elaborate videos and lore.
ANECDOTE

Counter-Protesting

  • The Bird Brigade countered an anti-abortion protest with their chants.
  • Their comedic approach diffused the tension and caused the protesters to leave.
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