“I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing

Sep 23, 2025

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Here’s a run down of what we discussed in today’s episode:

Introduction
Why Wellness Marketing Hits Different
AG1 and the Power of Strategy Over Substance
TikTok Green Flags and Red Flags
What Gen Z and Millennials Really Want From Brands
When Transparency Becomes a Superpower
Arrae Protein and Other Marketing Fails
Other Sneaky Tactics Wellness Brands Use
Crisis Mode: How (Not) to Handle a PR Disaster
Influencer Partnerships That Make or Break a Brand
Hot Seat: Camille Reviews Neue Theory
Three Red Flags to Watch For in Wellness Marketing
How to Spot Hype vs. Truth

Check in with today’s amazing guest: Camille Moore

Disclaimer: The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.

If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go to eatingdisorderhope.com.

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