Bite Back with Abbey Sharp “I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing
Here’s a run down of what we discussed in today’s episode:
- Introduction
- Why Wellness Marketing Hits Different
- AG1 and the Power of Strategy Over Substance
- TikTok Green Flags and Red Flags
- What Gen Z and Millennials Really Want From Brands
- When Transparency Becomes a Superpower
- Arrae Protein and Other Marketing Fails
- Other Sneaky Tactics Wellness Brands Use
- Crisis Mode: How (Not) to Handle a PR Disaster
- Influencer Partnerships That Make or Break a Brand
- Hot Seat: Camille Reviews Neue Theory
- Three Red Flags to Watch For in Wellness Marketing
- How to Spot Hype vs. Truth
Check in with today’s amazing guest: Camille Moore
- Website: camille-moore.com
- Podcast: The Art of the Brand
- Company: Third Eye Insights
- Instagram: @Camillemoore
Disclaimer: The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.
If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go to eatingdisorderhope.com.
🥤 Check out my 2-in-1 Plant Based Probiotic Protein Powder, neue theory at www.neuetheory.com or @neuetheory and use my promo code BITEBACK20 to get 20% off your order!
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