The Burnouts with Phoebe & Sophia

How Sara Blakely went from fax machine sales to Forbes billionaire

14 snips
May 2, 2025
Sara Blakely, the innovative founder of Spanx, joins the conversation to share her inspiring journey from selling fax machines to becoming a billionaire. She reveals her unique mindset hacks that sparked the creation of Spanx and discusses the importance of trusting the universe for signs—one of which came from Oprah! Sara candidly shares lessons on hiring, firing, and knowing when to pivot in business. With stories of her crazy hustles, she emphasizes the significance of confidence and resilience for aspiring entrepreneurs, especially women.
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ANECDOTE

Innovation From Feeling, Not Schooling

  • Sara Blakely used how she felt physically to develop Spanx products, despite having no fashion experience.
  • Not knowing the formal way became her greatest asset for innovation.
ADVICE

Prioritize Mindset Early

  • Invest in your mindset daily through podcasts, books, or reflection starting early.
  • This builds resilience for failure and ignoring others' judgments.
ANECDOTE

Universe Gave Spanx Idea

  • Sara Blakely asked the universe for an idea and waited for a clear sign.
  • The sign came when she cut the feet off her pantyhose, leading to Spanx.
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