338. Best of PW: bossbabe's Natalie Ellis On How To Build A Customer Journey, The Power Of Focus And Finding Your Formula For Viral Content

I can't believe that it's been three years since we launched the Powerhouse Women podcast! Here we are 338 episodes later, celebrating by highlighting some of the best content that we've had on the show. I originally recorded this episode with Natalie Ellis, founder of bossbabe™, back in 2019 to discuss how to monetize your Instagram following and use social media to grow your business. Back then, @bossbabe.inc had just over 1 million followers, which was pretty impressive. Fast forward to today, Natalie has grown that platform to 3.6 million followers and counting. She's a pro when it comes to growing your audience, converting your following into customers, and keeping the momentum going after launching a product or offering. Listen in to hear the story behind bossbabe™ and how Natalie utilized Instagram to build a community of female entrepreneurs.

In this episode we talk about:

• What inspired Natalie to launch the bossbabe™ Instagram account
• Building the customer journey, starting with a free offering
• How to get people to want to open your emails
• The power of focus and going all-in with one core product
• Scaling your business sustainably
• Tips for creating your own systems and strategies playbook
• An exercise for creating a viral content formula

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CONNECT WITH NATALIE

Follow Natalie: @iamnatalie

Follow bossbabe: @bossbabe.inc

CONNECT WITH POWERHOUSE WOMEN

Follow Powerhouse Women: @powerhouse_women

Follow Lindsey: @llindseyschwartz

Follow Hannah: @hannahmwells

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Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

ABOUT NATALIE

Natalie Ellis the co-founder and CEO of bossbabe. Natalie has been featured in major publications like Forbes, Inc and Entrepreneur for her efforts and has been invited to speak on stages all around the world.

She is a social media expert and has grown the bossbabe Instagram account to over three million followers in just three years, and from that following, has generated multiple seven figures of revenue.

You can find the grounded Capricorn at home with her husband, Stephen, and pomeranian, Nala, making a matcha latte (with added collagen of course!) and reading a book on her Kindle.

EPISODE TIMELINE & DISCUSSION QUESTIONS

( 0:44 ) Welcome back to another episode of Powerhouse Women! Lindsey is celebrating the three year podcast anniversary by sharing some of the best content from the show from over the past three years. Today's conversation is from a 2019 episode with Natalie Ellis, founder of bossbabe™.

( 4:20 ) Natalie joins the conversation.

( 4:48 ) Lindsey asks Natalie, "Where did that inspiration for bossbabe come from? And then how did it take shape to the point that we see it today?"

( 11:31 ) Lindsey asks Natalie, "What do you tell other women who are building businesses about how to use both social media and a platform, like email, that they do own?"

( 13:20 ) Lindsey asks Natalie, "What's your favorite simple tool to take followers from an Instagram account, engaging there, and move them on to an email list?"

( 16:07 ) Lindsey asks Natalie to explain the power of focus and going all-in with one core product.

( 20:51 ) Lindsey asks Natalie, "What was your one product that you focused on and then expanded to what you have now?"

( 26:01 ) Lindsey talks about the Powerhouse Women 2022 event.