Content Driven by Values with Erica Courdae

There's been a dramatic shift in the business world over the past few years. There's no longer a strict separation between your business and what you value and believe personally. We've entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it!

So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I'm excited for you to listen to this week's interview with certified coach Erica Courdae.

In this episode of the podcast, we talk about:

• What allyship looks like
• The dangers of perfectionism to allyship
• The misconception behind your client avatar
• The direction content creation is heading in 2021

…and more!

This Episode Was Made Possible By:

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About the Guest

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her husband and two children.

Website: https://www.ericacourdae.com/?utm_source=shownotes&utm_medium=savvysocialpod&utm_campaign=interview

Instagram: https://www.instagram.com/ericacourdae/

Facebook: https://www.facebook.com/ericacourdae/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/138