The Digiday Podcast

Meta, Netflix & FTC’s Omnicom-IPG approval + “The Secret Lives of Mormon Wives”’ Danielle Pistotnik

Jun 24, 2025
Danielle Pistotnik, a talent manager at Select Management Group and executive producer of "The Secret Lives of Mormon Wives," shares insights into the evolving reality TV landscape. She discusses the challenges of creating a show centered on TikTok creators and navigating traditional media. The conversation touches on Meta's acquisition strategies, FTC approvals affecting advertising, and Netflix's expansion into French networks. The dialogue captures the intersection of social media influence and conventional entertainment, highlighting fresh perspectives in the creator economy.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Rise of Creator-Driven Shows

  • Creator-driven shows are becoming more common as platforms embrace creator audiences.
  • Traditional entertainment still debates the value despite evidence of success like "The Secret Lives of Mormon Wives".
ANECDOTE

Signing TikTok Mormon Creators

  • Danielle Pistotnik signed TikTok star Macy around 2021, admiring her unique storytelling.
  • This led to signing more Mormon TikTok creators and the concept for "The Secret Lives of Mormon Wives."
INSIGHT

Reality TV Over Short-Form

  • Short-form content can't capture the depth of creators' lives as reality TV can.
  • Reality show format better matches the storytelling scope for these creators' complex lives.
Get the Snipd Podcast app to discover more snips from this episode
Get the app