Navigating TikTok's Uncertainty and Creator-Driven Programming

This week’s episode recaps Meta’s reported look at acquiring Perplexity, the U.S. Federal Trade Commission’s conditional approval of the Omnicom-IPG merger and Netflix’s deal to carry traditional TV networks in France.

Then Select Management Group’s Danielle Pistotnik (21:45) joins the show to go behind the scenes of developing “The Secret Lives of Mormon Wives” around a group of TikTok creators and selling the reality show to Disney-owned Hulu.