#429: How Roblox and Web 3.0 Technologies are Inspiring Next Generation Loyalty Programs
Sep 6, 2023
auto_awesome
Connor Kelley, creator of Flaunt Loyalty, discusses how Web 3.0 technologies like Roblox inspire next-gen loyalty programs. They explore the potential of blockchain, community, and gamification in loyalty programs, emphasize the need for seamless user experience, and highlight innovative solutions. They also delve into the meaning behind the brand 'Flaunt Loyalty' and express gratitude for the podcast community.
Web 3.0 technologies enable loyalty programs to map customer behaviors beyond transactions, creating deeper engagement and brand advocacy.
Incorporating gamification elements, such as multiplayer games and collectibles, enhances customer engagement and fosters a sense of community within loyalty programs.
Deep dives
Web 3.0 Technologies and the Future of Loyalty Programs
The episode introduces the concept of Web 3.0 technologies and their applications in loyalty programs. The guest, Connor Kelly, CEO of Flaunt Loyalty, discusses how these technologies can drive engaged behavior on a large scale. He highlights the importance of connecting loyalty programs with consumers' activities outside of transactions, creating deeper engagement, and encouraging brand advocacy. Kelly provides examples of brands such as Lacoste and Wow Bao that have successfully implemented Web 3.0-based loyalty programs, leveraging gamification, collectibles, and community features to enhance the customer experience. He emphasizes the need for loyalty marketers to prioritize the user experience and find innovative solutions to increase engagement and drive profitable behavior change, all while keeping in mind their current business objectives.
The Importance of Engaging Customers Beyond Transactions
One major takeaway from the episode is the significance of going beyond transactional relationships and mapping customer behaviors outside of loyalty programs. Kelly emphasizes the need for loyalty marketers to understand consumer interactions across various social media channels and platforms. He suggests leveraging Web 3.0 technologies to capture and analyze these behaviors, allowing for a more holistic view of customers. By doing so, loyalty programs can deepen customer relationships, tap into share of mind, and provide value beyond traditional points and rewards systems.
Harnessing Gamification and Building Communities
The episode highlights the power of gamification in loyalty programs to increase customer engagement. Kelly discusses how brands like Starbucks and Lacoste have created always-on multiplayer games that enable customers to compete, earn rewards, and connect with other brand enthusiasts. These gamified loyalty experiences tap into human psychology, allowing customers to display their achievements and identities while fostering a sense of community. By incorporating collectibles, surprise rewards, and user-generated content, brands can create captivating loyalty programs that encourage brand advocacy and active participation beyond traditional consumption patterns.
Future Opportunities for Loyalty Program Growth
The podcast episode notes that loyalty programs can serve as powerful tools for customer acquisition and growth. Kelly suggests that loyalty marketers should identify and engage their super fans, allowing them to become brand ambassadors. By implementing innovative loyalty strategies, such as collectibles, community building, and personalized benefits, brands can tap into the potential of their existing loyalty membership base. This approach offers an alternative to the traditional focus on discounting and helps brands promote their value proposition while cultivating a sense of exclusivity and fostering customer referrals.
Today’s episode is all about the exciting possibilities for the next generation of loyalty programmes using Web 3.0 technologies.
Our guest is Connor Kelley, who was inspired by the success of the world’s leading online games such as Roblox, and has used the principles to create Flaunt Loyalty, a dedicated loyalty platform that harnesses the unique capabilities available from the third generation of the internet!
Listen to hear Connor share what loyalty professionals can learn from the world of Web 3.0, which drives such engaged behavior and at such incredible scale!
